What is a landing page?

¿Qué es una landing page?

In the world of digital marketing, the "landing pages" are a fundamental tool for converting visitors into potential customers. But what are they exactly and how do they work?

What is a landing page?

A landing page is a web page designed with a specific purpose: converting visitors into potential customers. These pages tend to be the logical continuation of an ad, a link on social network or an email campaign. Focus on a single quote or message, eliminating distractions, and guiding visitors toward a desired action, such as filling out a form, downloading a resource or make a purchase.

Key elements of a Landing Page

  1. Clear and Concise message: You must quickly communicate the value proposition or the primary benefit.
  2. Call-to-Action (Call to Action): A button or link that leads the visitor to perform a specific action.
  3. Attractive design and Easy-to-Navigate: You must be visually attractive and easy to understand.
  4. Form or Collection of Data: If you need information of the visitor, the form must be clear and easy to interview.

How are the Landing Pages?

The landing pages are designed to guide visitors through a funnel. Follow a logical structure:

  1. Traffic source: The visitor gets to your landing page from a specific source, such as an advertisement, an email or a post on social networks.
  2. Relevant Message: The page presents a consistent message with the traffic source. For example, if the visitor clicked on an ad on sports shoes, landing page should display the related information with those shoes.
  3. Clear call to Action: It offers visitors a specific action, such as "Register", "Download" or "Buy Now".
  4. Form or Conversion: The visitor takes the desired action, either by completing a form, downloading a resource or making a purchase.

Importance of Landing Pages

Landing pages play a crucial role in the process of online marketing. Allow companies to capture the information of the potential customers and guide them toward conversion. To be pages highly focused, improve the conversion rate and offer useful data for evaluating the effectiveness of marketing campaigns.

Conclusion: the Key of a Landing Page Successful

The landing pages of well-designed, are an invaluable asset in the arsenal of any strategy of digital marketing. To provide a clear focus and oriented to the conversion, landing pages are critical to capture and retain the attention of the visitors, making them valuable potential customers.


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