Audience segmentation, what does it mean?

Digital marketing has revolutionized the way companies interact with their customers and potential customers. Now, the companies have the ability to reach a global audience of more easily and effectively than ever before. However, this capacity has also increased the competition and has made it even more important to identify and segment your audience to ensure that your messages are relevant and effective.

What is the Audience segmentation?

The segmentation of audience it is the process of dividing your audience into smaller groups with characteristics similar needs and. These groups are called segments, and the segmentation is used to create messages and marketing strategies specific to each segment. This ensures that your messages are more relevant and effective, as they are adapted to the specific needs and desires of each group.

The segmentation of hearing is especially important in digital marketing, as companies have a large amount of data at their disposal that can be used to create segments more accurate. Below are some ways in which businesses can use the segmentation of audience in the digital marketing.

Segmentation demographic

The segmentation demographics is one of the most common forms of segmentation of the audience. It is based on data such as age, gender, geographic location and income level to divide the audience into smaller groups. Companies can use these data to create specific messages for each group. For example, a clothing company for young men you can create marketing messages that are specific to the age groups of 18-24 and 25-30 years, with designs and styles of clothing tailored to each group.

Behavioral targeting

Segmentation by behavior is based on user behavior online, such as keyword searches, the navigation of the web site and the activity on the social networks. This can help companies better understand the needs and desires of their audience and to create specific messages for each group. For example, an electronics company, you can create messages specific to users who have searched for smart phones or high-end smart tvs big screen.

Segmentation by interests

The segmentation interest is based on the interests and hobbies of the audience. Companies can use this information to create marketing messages that are specific to the interests of each group. For example, a travel company can create specific messages for beach lovers, adventurers, or those interested in the history.

Segmentation by geographic location

Segmentation by geographic location based on the location of the user. Companies can use this information to create specific messages for each location, such as special offers at nearby stores, or messages in specific languages for audiences in different countries.

Segmentation by device

Segmentation by device based on the device used by the user, such as mobile phones, laptops or tablets. Companies can use this information to create specific messages for each device, such as mobile ads or emails that are tailored to the smaller screens of mobile devices.

The segmentation of the audience is crucial to the success of the digital marketing. For this reason, tools such as the Spicytool, facilitate and automate this process so that you can get greater results, and above all to increase your productivity.