Increase your sales with Google ads Display: step by step Guide.
Are you looking for effective ways of increasing the sales of your business? If so, then the Google ads Display can be the perfect solution for you. Google Display is an advertising platform that allows companies to display ads visual form through the Google network, reaching millions of people use Google every day.
In this step by step guide, we will show you how you can implement these ads to help you increase your sales. Before we start, let's define briefly what is Google Display and how it works.
"Google Display network is an advertising visual that includes millions of web sites, blogs, and pages of Google such as Google Finance, Gmail, and YouTube. Google ads Display can be displayed in various formats, including banners, graphics, videos and even text ads. Provides a wide exposure and the ability to reach a global audience."
The platform is characterized by its flexibility and diversity of options of targeting, which allows advertisers to reach their target audience more accurate and effective. With Google Display, you have the freedom to display your ads wherever you want, whenever you want and to whomever you want.
But, how can you use this platform to increase your sales? Here is where this guide comes into play. Let's break down the whole process, step by step, so that you can launch your own campaigns, Google Display effectively.
Toggles between this guide and your account Google Ads for a learning experience more seamless. Remember, practice makes perfect. So, hands up!
1: Setting up your Account Google Ads
Before you can launch your Google ads Display, you need an account in Google Ads. If you still do not have one, you can create one for free on the official website of Google Ads.
Once you have your account, log into it and go to the main page of your account of Google Ads. Click on the tab 'Campaigns' on the side of the screen, and then tap the blue " + " button, followed by the option 'New campaign'. Note: If you don't see the tab of ‘Campaigns’, it is possible that you will have to activate it from the settings of your Google Ads.
Step 2: Choose the Type of Campaign
Google lets you choose between various types of campaigns, including Search, Display, Shopping and Video. For this guide, select the option to ‘Display’. Also make sure you select the sales target for your ads.
Step 3: Set up your Campaign Google Display
Now that you have chosen the type of campaign and the target, you have to make the settings the same, here you'll need to include details like name of the campaign, locations, language, budget and scheduling of the campaign, among other things.
Step 4: Creation of the Ad Group
The ad groups are a group of ads that share the same budget, location, and other settings. They can help you organize your ads more effectively. At this stage, you can also select your bid strategy and define your target audience.
Step 5: Ad Creation
With your ad group set, now is the time to create ads that will be shown to your audience. Google Display allows a wide variety of ad formats, choose the one that best suits your needs and your brand strategy.
Step 6: Review and launch of the Campaign
Before you launch your campaign, we recommend that you review all the adjustments and settings to make sure that everything is correct. When you're satisfied with your campaign, just click on ‘Launch Campaign’!
Using these steps, you can set up and launch your own successful campaigns, Google Display. Remember, effective campaigns require time and constant adjustments to optimize the results. Don't despair if you don't see the desired results immediately, keep trying different settings and strategies until you find what works best for you.
Step 2: Choose the Type of Campaign
The next step in the process to increase your sales with Google ads Display is to select the type of campaign proper. Google Ads offers several types of campaigns and each one of them focuses on a specific goal. Whether your goal is to generate brand awareness, drive website traffic, promote installations of applications or increase sales online, Google Ads has a campaign for you. Be sure to select the type of campaign that best aligns with your business objectives.
Step 3: Set up your Campaign Google Display
Once you've selected the type of campaign, the next step is to configure your campaign Google Display. Here is where you set your daily budget, you'll choose the Google Display network as your network of advertising, you will configure the geographic location of your ads and choose the language of the target audience. Take your time to configure these parameters with precision, as it can significantly impact the performance of your campaign.
Step 4: Creation of the Ad Group
Then, you will need to create your ad group, which works as a way of organizing your ads within your campaign. Each ad group can have different settings and ads. It is important that you create different ad groups for different segments of your target audience to ensure that you're delivering, and optimizing your ads correctly.
Step 5: Ad Creation
This is the time to put into practice your creative skills. The creation of effective ads is key to a successful campaign Google Display. Designed attractive ads, relevant and compelling to your target audience. Make sure you contain a clear call to action and promote the value proposition your product or service.
Step 6: Review and launch of the Campaign
Before you launch your campaign, it is crucial to take the time to review and make sure that everything is in order. Make sure your ads look good, that your objectives of orientation are correct and that your budget is well configured. Once you feel satisfied with everything, it's time to launch your campaign. Remember, from this point on, you must be ready to monitor and adjust your campaign on a regular basis to ensure that it is operating in the most effective manner.
In summary, the success of your sales through the Google ads Display is based on a deep understanding and applied to each one of the above-mentioned steps. Design in detail your ads, to accurately define your target audience, set an appropriate budget and launch your campaign are only the first steps on your journey to success.
