Google ADS What keywords to use?
The digital age has transformed in to a great extent the field of marketing and entrepreneurship. One of the giants of this revolution is, without a doubt, Google. On this occasion, we will focus on one of the most powerful and flexible that Google offers to businesses of all sizes: Google ADS. More specifically, our focus will be on an aspect particularly critical of any advertising campaign in Google ADS: the key words. Therefore, the essential question that we will try to answer is: how do I select the keywords that are most effective to promote your business?
It is important to remember that the purpose of Google ADS is to connect companies with potential customers precisely when they are searching for products or services that these companies offer. To achieve that connection means choosing the proper keywords to bid on. If you bid for the correct keywords, your advertisement will be visible to the customers, precisely in the most crucial of his tour of purchase, thus maximizing your chances of conversion. Of course, this is easier said than done. As always, the key to success lies in the details. Let's get into these details.
To select the key words in Google ADS, it is important to make a thorough investigation. The first step is to identify the keywords that are relevant to your business. You can start by thinking of the words or phrases that users might use to search for products or services similar to yours. You can also use keyword tools, as the Planner Google Keyword ADS, to get ideas and traffic estimates. Once you have identified the relevant keywords, you have to evaluate your competition and search volume to determine its feasibility.
Another important aspect to consider when selecting keywords in Google ADS is the search intent of the users. You must make sure that the selected keywords are aligned with the search intent of your target audience. For example, if your business focuses on the sale of sports shoes, it is important to select key words that reflect the intention of purchase, such as ‘buy shoes’ or ‘shoes shop sports’. This will help to attract users who are ready to make a purchase and increase the effectiveness of your ad campaigns.
The importance of analysis at the choose key words
To manage keywords, it is essential to conduct a comprehensive analysis and strategic. You're not just choosing random words, you are looking for terms that your potential customers use when searching for products or services that you offer. This can be a challenging process, but fortunately, there are tools available, such as Google Keyword Planner, which can provide useful data to help in this process.
Tools to manage keywords in Google ADS
Google Keyword Planner it is a free tool that provides keyword ideas and traffic estimates. You can use it to explore the key words that the users in your field are looking for and see how many people are clicking on ads similar to yours. This can provide you with all the information you need to make budgetary decisions and strategic in your campaign.
Make sure that the key words selected to reflect the intent of your target audience to maximize the effectiveness of your strategies of digital advertising.
The choice of key words "long tail"
In addition to the keywords with high traffic, you should also consider the inclusion of key words "long tail". These are sentences longer and more specific that users can use when they're closer to a decision point of purchase. Although these keywords may not generate as much traffic, they have a potential value greater because the users that use them, are closer to making a purchase decision. For example, someone searching for "store of sports shoes in Madrid" is probably very close to making a purchase.
Avoiding irrelevant keywords
Finally, although it may seem contrary to intuition, it is also important to be able to ignore certain keywords. These are the words that are not relevant to your business, or attract traffic that is not beneficial to your goals. Google ADS allows you to set negative keywords to exclude specific terms. These can be search terms are too general, or related to products or services that do not offer. By being selective, you can concentrate on valuable keywords that generate quality traffic for your business.
What are the best practices for managing the key words in Google ADS?
- Performs a comprehensive investigation of key words: Before starting to bid for keywords, it is essential to conduct thorough research to identify the keywords that are relevant to your business. Using tools such as the Planner, Google Keyword to find relevant keywords with a high search volume and low competition.
- . Uses specific key words: instead of using generic keywords, opt for more specific keywords and long tail. These specific keywords will help you reach an audience that's more relevant and reduce the competition.
- Organize your keywords into thematic groups: group your keywords into thematic groups related. This will allow you to create ads more relevant and personalized for each keyword group, which will increase the effectiveness of your campaigns
- Performs follow-up and continuous analysis: Monitor regularly the performance of your keywords and make adjustments according to the results. Identifies the keywords that generate more clicks and conversions, and adjusts your bids and ads accordingly.
How do you determine the cost by clicking on Google ADS?
The cost per click in Google ADS is determined through an auction system. When a user conducts a search on Google, it activates an auction in real time between the advertisers that want to display their ads for that keyword. During the auction, Google evaluates a number of factors to determine which ad to display and in what position. One of those factors is the cost per click maximum that each advertiser is willing to pay for that ad.
In addition to the cost per click maximum, Google also takes into account the quality of the ad and the experience of the destination page. This translates into the quality Index, which is a measure of the relevance and usefulness of the ad and the landing page for the user. An ad with an Index of high quality can pay less per click than another advertisement with a quality Index under, even if your offer is higher.
Therefore, the cost per click in Google ADS not only depends on the maximum bid, but also the quality of the ad and the landing page. It is important to optimize these aspects in order to obtain a cost-per-click more low and to maximize the return on investment in advertising.
Ending, it is crucial to remember that selecting the proper keywords in Google ADS can be the difference between your ads are being seen by your target audience, or that are lost in the mists of Internet. As an entrepreneur, invest time on this aspect of your strategy digital marketing you can not only improve the visibility of your brand, but also increase the conversion rate and, ultimately, your revenue.
