Google Planner Keyword: The definitive guide to the Keyword Research

If you want to improve the SEO of your website and increase your rankings in the search engines, the keyword research (research of key words) is something that is obligatory. One of the most popular tools for keyword research is Google Keyword Planner. In this post, we explore the Planner Google keyword and how you can use it to find keywords that perfect for your website.

What is Google Keyword Planner?

Google Keyword Planner is a free tool offered by Google to investigate and analyze keywords. Part of the platform of Google ads and it is mainly used for campaigns, PPC, but it is also a valuable tool for SEO.

With the Planner, Google keyword, you can enter a key word or phrase that relates to your business/enterprise or sector, and the tool will generate a list of related keywords along with important metrics like the search volume, the competition and the suggested offering. This information can help you determine what keywords you should target and which ones you should avoid.

Why is it important to search for keywords?

Keyword research is a critical part of any SEO strategy. Helps you to identify the keywords people use to search for products or services similar to those that you offer. When optimizing your site for those keywords, it increases the chance of appearing in search results and attract organic traffic to your site.

Without keyword research, you are essentially guessing at what keywords you should target, and you can end up wasting time and valuable resources in key words that do not generate traffic or conversions.

How to use the Planner Google keyword for searching keywords

Now that we understand the importance of keyword research, we're going to dive into how to use the Planner Google keyword to find the best keywords for your web site.

Step 1: Set up an account in Google Ads

To use the Planner, Google keyword, you must have an account in Google Ads. If you still don't have one, you can register free of charge. Once you have created an account, you can access Planner key words from the control panel of your Google Ads.

Step 2: Access the Planner Google keyword

To access the Google Keyword Planner, sign in to your account Google Ads and click on the Tools drop-down menu and settings. Then, click Scheduler keywords.

Step 3: Enter your keywords

Once in the Planner of keywords, you can start by entering a keyword or phrase related to your business or sector. For example, if you have a pet store, you can enter "dog food" as a key word initial.

Step 4: Analyze the results

Once you have entered the keyword Planner Google keyword will generate a list of related keywords along with important metrics like average monthly searches, competition and supply suggested. You can use this information to analyze which keywords are most relevant and valuable to your business.

Step 5: Tune up your list of keywords

Based on your analysis, you can refine your list of keywords by removing irrelevant keywords and focusing on key words high value with low competition. You can also use the Planner Google keyword to explore variations of your keywords, such as keywords, long tail, which are longer phrases and specific that may have a lower search volume, but a higher intention and conversion rate.

Step 6: Apply the key words

Once you have identified the best keywords for your business, it is time to implement them in your SEO strategy. This includes the optimization of your web site's content, meta descriptions, headings and other elements of the page to include your target keywords.

Conclusion

Google Keyword Planner is a powerful tool for the investigation of key words that can help you optimize your website for search engines and attract organic traffic. If you know the basic concepts of the Planner Google keyword and follow the steps described in this post, you can perform a search of key words efficiently and improve your SEO.

Remember that the keyword search is a continuous process and that you should review and periodically update their list of key words in order to remain competitive and relevant in your industry. With the right keywords and a solid SEO strategy, you can increase the visibility of your website, boost the growth of your business and improve your rankings.